Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured huge amount of money in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the business’s website still lists other countries where the product can be acquired. The company, located in Canada, markets Puff Bar as an electronic cigarette which you can use just like a regular cigarette. The only difference is that when you light up Puff Bar, it mimics the appearance and feel of a real cigarette. In fact, some consumers have compared the puffing action of the product compared to that of a cigarette, and smokers around the globe have embraced the brand new product with both hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the website still lists several countries where the product is not available. On the list of countries list is the U.S., where in fact the product is specifically directed at younger consumers. The U.S. is not the only country where the Puff Bar cannot currently be purchased. Based on the website, you can find no plans to release the product in the U.S., although it remains the goal of the company to make the product available in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the merchandise to be sold in Europe, or the chance that the loophole had been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to create the e cigarette, which are Smaxx and Vapro. Because the Puff Bar continues to be illegal in the U.S., it could be problematic for manufacturers to ship their products into the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that’s too much to be healthy. In addition they fear that children may be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It does not contain any nicotine and only contains a small amount of propylene glycol, an ingredient that is commonly used to market cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product appealing to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without using real tobacco. The ingredients in puffs make sure that there is no contact between your smoker’s mouth and the merchandise, thus eliminating the chance for nicotine to be absorbed through the skin. Unlike a traditional cigarette, an individual does not have to hold the Puff Bar in place. With the puff bar, the entire surface of these devices is covered with heat-sensitive material, which means that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to determine whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to market their products based on names that not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows Vape manufacturers to capitalize on potential names that sound similar to well-known brands without developing a public health risk. For example, one company has trademarked the word “Candy” and developed several variations of its product, including candy bar and mixed bag candy bar. Having less health or trademark significance will not appear to have hindered the business from selling the products to the public.
The lack of health or warning letters on each of the major tobacco products can help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a wholesome way to enjoy their daily dose of nicotine. As a way to reduce the appeal of the puff bar to teens, manufacturers will have to include more health-related language on their marketing materials.